Dynata is seeking a creative, market-savvy, business leader with an entrepreneurial mindset and extensive global go-to-market strategy to serve as VP, CORPORATE Segment Lead. This is a newly created position, and this person will be responsible for developing Dynata's Corporate go-to-market strategy, customer experience vision, and the associated roadmap, to acquire, retain, and service [Corporate] clients.
The VP CORPORATE Segment Lead will lead the end-to-end customer experience life cycle, from inception to delivery and to do so effectively, this person will need a deep understanding of the market segment and market opportunity, buyer persona, competitors, and needed solutions and product mix. This is a global role, and this person will work closely with Sales, Product, and Operations to establish goals, develop and drive Dynata's value proposition, competitive differentiation, product set, sales strategy, marketing plans, to deliver success.
The VP CORPORATE Segment Lead will be responsible for developing a high performing go to market plan, that establishes brand awareness, thought leadership, customer activations and product, and promotional campaigns across their customer segments. The VP, Marketing Segmentation, will activate the market and work closely with sales teams (direct, indirect and partner seller teams) to deploy products, service packages, pricing, partnership programs and product portfolios.
This role will share and align success goals closely with the success of Sales. Key success factors for segment leaders include competitive market share, revenue growth, new customer activation, customer retention, customer lifetime value, increase share of wallet and marquee enterprise customers.
The VP, CORPORATE Segment Lead is a balanced internal minded and external facing role - can work with Sales and Product teams to develop customer and partner relationships within the segment ecosystem. Internally, the GTM segment lead works closely across the commercial spectrum: with brand, content, creative, demand, product, customer/professional services, pricing, program management, sales and/or marketing operations, sales enablement, and strategic partners.
The ideal candidate will be an experienced thought leader with a record of accomplishment of successfully leading complex change management initiatives. This role will effectively collaborate with and influence cross-functional leaders to drive positive change across the business and will believe that Dynata can compete and win against both the biggest and smallest (i.e., start-up) competitors in our industry.
Responsibilities include, but are not limited to:
Experience
At Dynata, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. Dynata welcomes and encourages applications from people with disabilities. We are committed to an inclusive work culture for all our employees. Accommodations by request can be made for all aspects of the selection process.
Dynata is also an affirmative action employer OE/Minority/Female/Veteran/Disabled/Sexual Orientation/Gender Identity
The salary range for this position in is $180K-$225K/yr; however, base pay offered may vary depending on location, job-related knowledge, skills, and experience. A discretionary incentive program may be provided as part of the compensation package, in addition to a full range of medical and other benefits, dependent on full-time employment status.